Back from Miami and the MarketingSherpa Email Summit!

We are back from the MarketingSherpa 3rd Annual Email Summit. All we can say is that those 3 days, felt like 4 weeks. There was so much to take in, both at the Summit and just being in Miami in general. So many things going on!!

As for the Summit itself, 800 email marketers in one place at one time, it is bound to get crazy. But we learned a lot and are eager to implement so we can see some results on our side! We also received confirmation that we are doing a lot right!!! (that is always good) Now the trick is to take the stuff we got going on and move what we are doing right from good to great. It’s a great challenge and we are looking forward to it. We also are striving to produce the results that will gain us a chance to win one of MarketingSherpa’s awards for next year. Yesterday at the close of the summit, they announced the 2008 winners in the 10 categories for into B-to-B and B-to-C. They stressed that when choosing a winner, how important the documentation on measurement and results were. MarketingSherpa made it a point to stress that many submissions lacked in documentation on these points. This comment followed along with many points made throughout the conference: have a goal and track the results!

Now, back to compiling everything we learned from the Summit, and yes, we will share some good points =)