Oh The Humanity!

A colleague of mine recently received this email from B2BMarketing and forwarded it along to me. What I saw next was the most horrific, biggest train-wreck of an email I’ve ever seen. Have a look for yourself:


What’s wrong with this picture?

• Broken Characters in the Subject Line
• Black on Blue text (seriously!?)
• Blue on Blue text
• Text overlapping in table of contents section
• Broken image next to the header ad
• Bad formatting (content of email flush to the left)
  

Well, on second thought, I suppose the more appropriate question is what’s RIGHT with this picture? Not much, I know. But let’s go through the list:

• Forward to a friend image / link is eye-catching; effective call to action (which is a bit ironic in this case, don’t ya think?)
• Relevant content for the audience
• That’s about it

The party responsible for the B2B marketing newsletter should seriously consider looking into testing their emails before sending them live. Having a dedicated, Quality Assurance specialist can do wonders for your email campaign.