Neosporin for your IP

If your email campaign has been experiencing an ungodly amount of bounces it may be caused by a number things: namely, your IP. I’ve never really known the methods in repairing an IP, but recently – especially after reading this post – things have become a bit clearer. If your IP is getting bounces left and right from an ISP such as yahoo, the best “ointment” for this deliverability-wound is to send small amounts (within the 1 – 5 thousand range) daily. Then double that amount after a week…then double that the following week. Within 3 to 4 weeks of the ISP monitoring your messages, they should become more receptive to your bulk sends.

One thing to keep in mind for future sends: remove any and all invalid email addresses immediately. If you keep trying to contact a Yahoo or Gmail account that isn’t there anymore, you’re going to wind up on their respective blacklists.