Adjust Send Schedules Around the Holidays

My three-day weekend was fantastic. I went to a few bars, went to the movies, a cookout with my closest friends, and karaoke night (my renditions of “Wanted Dead or Alive” and “On the Road Again” garnered me two standing ovations, but I digress...) I couldn’t have asked for a better holiday.

But when I returned to work on Tuesday, I was immediately stressed. My inbox was flooded with newsletters and sales offerings desperate for my attention. Because of the abundance of emails, my attention was concentrated only on the ones related to my daily tasks at hand. The others merely fell by the wayside, or in this case, the delete button.

As a rule of thumb, don’t send any emails for your campaign until at least 3 days after everyone returns to work… It gives the recipient some time to catch their breath. Unless of course it’s time sensitive or you’re sending to a highly segmented list. But even if its segmented, your recipients might be as overwhelmed as I was and completely overlook your message.