Where's the Call to Click Through?

I received an email today from RedEnvelope, a great place for unique gifts. I was a bit discouraged and confused by their message. Their subject line read, "Last Chance - First Glance". The reason Im confused is because I hadnt seen any other previous messages come through so how could this be my last chance? So I opened the email and its for their summer sale. Do they have that robust of a tracking system in place where they know I havent visited in a while, and even if they did, the subject line has still discouraged me in that I should be receiving more frequent email updates on their sales opposed to having to visit the site to find out. Lastly, here is how the message read:

























So you would think the RedEnvelope in red would be the clickable links yet its the "summer sale" text that is clickable. Maybe they are trying to keep this sale a secret. As for the first glance, its about launching their new website. At least they are giving me proper notice on their site launch so Im not completely surprised next time I visit, Ill give them that.