Facebook Opens Email Platform

If you’re currently on the social networking site of the moment, Facebook, you may notice that their email options have widened considerably. Up until recently, you were only allowed to message to you Facebook friends. But now they’ve allowed the option to message - quote / unquote - normal email addresses through their system.

The issues inherit with Facebook’s email service is that – as it stands now – no on uses facebook as their sole means of email communication. Like most people, I check my main email account to see if I’ve received any messages from the social networking site. Then I log on to the site to actually read the message. It seems a little convoluted… for now. If they add a few key features (such as POP, forwarding, etc), then Facebook has the potential to completely turn the email-marketing world on its head.

Source: The Email Wars