Email Subject Line Best Practices

The Donts!

Here are a few words and phrases to avoid using in your email subject lines to ensure you won't get blocked or have users questioning whether you are spamming or not:

• 100% free
• 50% off
• act now
• sex or pornography related words
• words related to cures and/or medication
• amazing
• no YELLING

Thanks MarketingProfs!