Why Did You Send This To Me?

When you are a diverse company like Unliver, and you have a broad sign up process that doesn't allow subscribers to select the messages they would like to receive, it's a good idea to remind your subscribers why you are sending them an email.

Lipton Tea, a Unilever brand, has just started this practice in their email marketing campaign.



Before Header - May 2nd, 2007




After Header - June 5th, 2007





With such a verity of brands, Unilever can build trust and take away doubt about why their subscribers are receiving these messages with something as simple as this new header.