Total Package

Email Marketing should be a piece of your overall marketing puzzle, not the entire kit and caboodle.

Jack Link's Beef Jerky recently added email to their "Messin' With Sasquatch" marketing campaign. I signed up for their email campaign sometime last summer. I don't remember if I received a welcome message, but since September, the messages I received in May, were the first I had gotten.

The television commercials have run on and off for quite sometime. The commercials are amusing, depicting campers playing slumber party pranks on Sasquatch. The url displayed at the end of the commercial, http://www.messinwithsasquatch.com/ is catchy enough that I could remember it when I was done watching TV and I actually went to the site. There are games, commercials, a journal and downloads such as wallpaper.

Another aspect of the campaign is MySpace. Sasquatch has been my friend for nearly a year. He amuses me so much, he is in my top friends. Ahead of some people I actually know (Sorry BQ).

During the month of May, Jack Link's have sent two separate messages with the same subject line "More Messin' with Sasquatch". The site has been redesigned, is easier to navigate and additonal features have been added. The messages are simple and serve their purpose, driving subscribers to view new commercials, and play games for an opportunity to Win $50,000.

I believe that this particular email marketing campaign could be much more, there is a lot of potential there. How cool would it be to get email messages from Sasquatch?

That being said, the email messages I received in May served their purpose and drove me to their site.

Mission accomplished.