A Tale of Two Email Marketing Campaigns

Last week I talked about a correction message I received from a company I had just opted-in to receive. messages from. Since that correction message, with the exception of Sunday, I have received a message every day. Sure, I agreed to receive promotional messages and special offers from the company, but I am getting bombarded with messages. I might have thought twice about opting-in had I known there were special offers everyday.

After less than a week, I am close to "breaking up" with them.

On the other end of the spectrum, there is a message I receive every single day: "Daily Tip from DrWeil.com". When I opted-in to receive these messages I agreed to daily messages. And in case I forget, I'm reminded in the subject line of the message. From a creative standpoint, these messages could use some help, but that's a topic for another day...

So, what's the difference?

The difference is, my expectations were set upfront. I knew from the very beginning that I would receive a message every day. I may not open the email messages from Dr. Weil every day, but I do open them often. I'm not overwhelmed by the messages, unlike the messages from the other company. There is some sort of physiological acceptance with these messages because I knew what I was signing up for.

The messages from the other company, in less than a week are becoming obtrusive. This company should reconsider their messaging strategy or at least let their subscribers know they will get messages more often than not.