A Personalized From Name Done Right

Recently, we discussed personalizing messages with the from name, and the risks if the "Brand Spokesperson" isn’t a household name.

The email marketing campaign from Site 59 does a great job of letting subscribers know at the time of sign up the name of their Travel Guru, Patty Griffin.


Every Tuesday, between 10:00 AM EST and 1:00 PM EST, I receive a message from Patty Griffin that has a cleverly written personalized note from Patty that contains links to various areas of the site.

The frequency and consistency of the messaging allows for subscribers to be more accepting of messages from Patty. With seven days between messages, it's hard to forget. As opposed to our example from a few weeks ago that was completely random.

This is followed by Patty's Pick that highlights a different vacation spot each week. The last section on the left is called "Getaway 411". This contains additional travel information and additional links to the site for travel discounts.

The right column contains a "Now Departing" section that dynamically displays deals from the departure city I selected when I registered.

This is followed by the "Tour Guide" Section that is a search feature to find last second deals. And finally a "Need Ideas?" section that has links to International, Sun and Beach, Under $250 and Luxury. These links help if you have something in mind, but you need some assistance.

The sections are different sizes, but with a grey header and footer to each section, they all seem to work well together.

Before I opted-in to this campaign I had never heard of travel guru Patty Griffin, however, now I look forward to the deals she sends my way once a week. I can't wait to go somewhere!