Is it Possible to Apologize Too Much?

I think the answer is "yes".

Since May 30th, I have received four apology messages from VistaPrint. While three of these messages cite technical difficulties with ordering from their website, the steady stream of apologies are beginning to seem insincere.

These "We’re Sorry" messages include discounts for dealing with their troubles. Are these discounts because of the problems? The other 13 messages I've received since May 30th are also touting discounts.



Are there really technical troubles with their website that have continued for two full weeks? That must one heck of a problem.

If there isn't a problem, pretending there is one isn't the best strategy as it brings unneeded negative attention to their brand. VistaPrint is sending enough sale information as it is. And saturating me with messages so much, I'm ready to opt-out, but I'm a little more interested in seeing how their messaging will continue.