Capturing the Essence of Summer

We have talked about how much we enjoy the email marketing messages we receive from CB2 and that we might like them better than Crate and Barrel. Over the past few weeks, Crate and Barrel has stepped up to the plate and is giving CB2 a run for their money.

The last two messages feature the beach in the background. Last week's message announced their summer sale and featured some luxurious looking lounge furniture. And while I am land-locked in the middle of the state, I could imagine that furniture sprucing up my patio.



The message sent this week was a sale reminder. Mentioning that there was still inventory available and lots of money to save. There was even a tip that directed me to the brick and mortar store where I can buy floor samples and items no longer available online.




That made me feel like I was getting secret information. Even though the identical creative is on their website.

Another feature I like about the messages from Crate and Barrel is the "We're in the Neighborhood" link, with the location of the closest store to me. When I click on the store location, I am taken to a landing page with driving directions, store hours, store events, and even available career positions.

The creative designs in these messages do a great job of showing subscribers what summer looks like. I have to believe the imagery alone encourages conversions, especially with up to 40% off.