Using Dynamic Subscriber Segments

To send the most targeted messages to your database, consider using dynamic subscriber segments to make messaging easier. These dynamic subscriber segments or SmartLists™ are compiled by rules of inclusion or exclusion.

Your SmartLists can be based on time or behavior including:

Subscription Date
Opens or Clicks
Custom Field Data



Maybe you want to send a message to subscribers who have not opened a message from you in the last month. Maybe you want to send a different message to subscribers who clicked on a specific link in your message. Perhaps you want to send a message to everyone who joined your list four days ago. The possibilities are endless.

Think of your SmartLists as a saved search query. When you use these queries in conjunction with a reoccurring message feature, your email campaign can be sent to subscribers automatically based on preset rules.

One of the benefits of using dynamic subscriber segments include the ability to message to specific members of your list effortlessly. You can send out a multitude of specific, targeted messages automatically to the proper segments.