Flexibility with your Editorial Calendar

Yesterday we revisited QA practices, today we go back to February to take another look and add to our take on Editorial Calendars.

Of course in a perfect world, we would receive content when it is scheduled on the calendar, testing would go off without a hitch and our live sends would go out on the scheduled day, at the scheduled time.

But sometimes life gets in the way. There are meetings, travel, holidays and vacations that can impede your precise schedule.

While it's a good idea to maintain the schedule, allow yourself to have some flexibility to get your message out correctly. Take your time with testing and the approval process.

Your editorial calendar should help to eliminate or at least reduce the fire drills you may come across, but it is much more important to have your message go out a little late and correct than to rush it to stay on schedule. Rushing may mean sending out correction messages similar to the ones mentioned in yesterday's post.