An Email Experience
I have always had a soft spot for German cars. From my parents' Mercedes 300D when I was a teenager to the latest in my collection, the Volkswagen New Beetle Convertible (Other than the brand new EOS, I have owned every version of the modern-day Volkswagen Convertible).
Volkswagen's classy cousin, Audi sent an email today introducing the new 2008 Audi TT. This was one of the best creative pieces I have seen in a long, long time. Maybe ever...
When I opened the message I saw a black background with the TT Logo in the upper right corner. Then, magically, a match ignited. There were two lines of copy, with a strong call to action. A very simple, yet exciting, eye-catching message.
Go here to see the image in action.
The entire message was an image. I wonder if that had any adverse effects on their overall deliverability. Another thing I noticed was a lack of Forward-to-a-Friend Functionality. I would have forwarded this several of my friends if I had a reminder...
The click-through brought me to a super-fast collage video that lasted .02 seconds. The time it takes for the "new meaner, faster dual-clutch gearbox" to engage. I don’t know what that is, but I totally want one. Once the video has played through, you have the option to watch it again at a regular speed.
This is a great example of an engaging message that works.
Check out the Click-Through here
Volkswagen's classy cousin, Audi sent an email today introducing the new 2008 Audi TT. This was one of the best creative pieces I have seen in a long, long time. Maybe ever...
When I opened the message I saw a black background with the TT Logo in the upper right corner. Then, magically, a match ignited. There were two lines of copy, with a strong call to action. A very simple, yet exciting, eye-catching message.
Go here to see the image in action.
The entire message was an image. I wonder if that had any adverse effects on their overall deliverability. Another thing I noticed was a lack of Forward-to-a-Friend Functionality. I would have forwarded this several of my friends if I had a reminder...
The click-through brought me to a super-fast collage video that lasted .02 seconds. The time it takes for the "new meaner, faster dual-clutch gearbox" to engage. I don’t know what that is, but I totally want one. Once the video has played through, you have the option to watch it again at a regular speed.
This is a great example of an engaging message that works.
Check out the Click-Through here
posted by MindComet at 5:03 PM
1 Comments:
I love the subtly of this email. Very intriguing and effective. A+
3:31 PM
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