Are Permission Reminders Necessary?

It really depends.

A post today from No Man is an Iland discusses the advantages and disadvantages of placing a permission reminder: You are Receiving This Message because...

There are a lot of variables that determine if you should use permission reminders or not. If your ESP does not automatically include this information and you are not sending messages on a regular basis, you should by all means remind your subscribers why they are getting your message.



So often, I receive messages that I'm not clear as to why. There is a strong possibility that I have opted-in but don't remember doing it.

If you start your messaging relationship on the right foot, by including a welcome message and setting expectations about frequency, and maintain that frequency, there may not be a need to remind your subscribers are receiving your messages.

If you're using your subscriber list for random ad hoc messaging, then remind your susbcribers why they are receiving messages from you. Then develop a messaging strategy so there won't be a question why.