Running an Email Campaign
Brooks does a nice job with their e-newsletter, The Loop. It arrives mid-month and generally contains new product information and promotions aimed at driving subscribers to a retail store.
The past two months The Loop has promoted the new MoGo running shoe. This month's message contained three videos that "celebrate the joy the revolutionary MoGo midsoles brings to runners everywhere."
The videos are entertaining and subscribers have the option to vote on their favorite video with the winner being announced in next month's newsletter.
This email from Brooks comes on the heels of the launch of Reebok's "Run at the Speed of Chat" campaign. Brooks is known for their running shoes, Reebok, not so much.
Sure, Reebok is a recognized brand, basketball shoes, apparel, those funky high-top aerobic shoes from the eighties. To date, Reebok has not been a big player in the running shoe world. With their new campaign, it looks like they are working to change that.
Reebok has posted their 60 second and 30 second commercials on their website as well as on YouTube. There is also an email component that we are looking forward to seeing.
Could Brooks already be feeling a nudge from the more recognized brand? The Reebok videos target the casual runner. The Brooks videos target the more serious runner who is looking to get more out their runs.
Will Reebok go head to head with Brooks in the email department? We'll tell you all about it when we receive our first message.
The past two months The Loop has promoted the new MoGo running shoe. This month's message contained three videos that "celebrate the joy the revolutionary MoGo midsoles brings to runners everywhere."
The videos are entertaining and subscribers have the option to vote on their favorite video with the winner being announced in next month's newsletter.
This email from Brooks comes on the heels of the launch of Reebok's "Run at the Speed of Chat" campaign. Brooks is known for their running shoes, Reebok, not so much.
Sure, Reebok is a recognized brand, basketball shoes, apparel, those funky high-top aerobic shoes from the eighties. To date, Reebok has not been a big player in the running shoe world. With their new campaign, it looks like they are working to change that.
Reebok has posted their 60 second and 30 second commercials on their website as well as on YouTube. There is also an email component that we are looking forward to seeing.
Could Brooks already be feeling a nudge from the more recognized brand? The Reebok videos target the casual runner. The Brooks videos target the more serious runner who is looking to get more out their runs.
Will Reebok go head to head with Brooks in the email department? We'll tell you all about it when we receive our first message.
posted by MindComet at 10:10 AM
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