Plan Ahead to Set Expectations

When you’re planning your email marketing campaign and considering your sending frequency an editorial calendar should be a part of your plan.

This is especially important if you are working with outside resources for content. It helps keep everyone in line and it sets expectations for your project team.

By keeping to your schedule, you are also setting expectations for your subscribers. If you determine your campaign requires a weekly email message, be sure you can maintain the pace and then send a message every week.

After several weeks, you have undoubtedly built up a good momentum and your subscribers are now in the habit of expecting your messages on certain day, if not at a specific time.

By planning ahead you can not only avoid a scramble, but also, keep both your project team and subscribers happy.