A Passion for Email Marketing

Today marks the 111th running of the Boston Marathon. The nearly 24,000 participants did not decide yesterday that they were going to get up today and run 26.2 miles. There is a great deal of preparation and training involved for an event such as a marathon. In the case of Boston, there is also a qualifying time that must be met. Without a previous race time that meets the requirement, you just can’t do it.

It's safe to say that these athletes have passion. Or why would they bother?

A few weeks ago, Bill McCloskey wrote an article about the lack of passion from email marketers.

Much like the runners in Boston today, email marketers have had to train hard. And while email marketing may not require a twenty mile long run three weeks before a campaign launch, it does require planning and preparation. McCloskey says in his article "…it is rocket science. There is a lot to know, technically, creatively and intellectually."

Without training, the door is open for senseless mistakes. Email marketing campaigns require more thought than simply pressing the send button. Without any passion it's easy to miss out on the points that make an email campaign successful. And as the marathon finishers should be proud of their accomplishment today, email marketers should take pride in their field and have the passion to make it better.

McCloskey writes "There is quite a distinct void of truly passionate, let's move-the-bar forward, kind of people in our industry."

Email marketers should be dedicated and we need to believe that what we do is a good thing. And why? Because email marketing is a good thing.