KISS: Email Marketing Tip # 5

Today's topic is KISS: Snail-mail in the Email. (And with this tip, we're Keeping It Sweet and Smart.) Every piece of email marketing should include the physical address. Not only is it beneficial to include your snail-mail address, but it's a legal requirement that is occasionally forgotten. The Federal Trade Commission's CAN-SPAM Act of 2003 “requires that commercial email be identified as an advertisement and include the sender's valid physical postal address.”

Don't forget to include the address in the footer of the email and you'll keep your friends at the FTC happy.