Happy Birthday to You

We have talked in the past about collecting additional information about subscribers in your email marketing campaign.

Using this information to segment your list for a more personalized message is key to engaging your subscribers.

While you are asking for information about your subscribers, consider asking for their birthday. The month and the day is plenty of information, unless you have a specific reason to ask for the birth year, it's really not necessary.


Sending birthday greetings and even including a small incentive allows you an additional opportunity to touch your subscribers and endear your brand to them even more.

Sometimes it’s the little things that mean the world to people. It keeps them coming back for more. And equally important, they'll tell their friends about it.