Another Chance

I wanted to unsubscribe to the MyCokeRewards.com e-Newsletter, so I followed the appropriate link provided in the email:



Clicking on unsubscribe redirected me to a page with my email address to be removed from the list--nothing an email marketer hasn't seen or done before--but Coca Cola gave me another chance to update my email address:



Using bolded font took the focus off the unsubscribed part, and put emphasis on updating my email preferences. This is a nice touch, in case the reader doesn’t intend on unsubscribing altogether. They may have just missed the Update Your Profile link in the email.