Address Book Instructions For Your New Recipients

When a user signs up for your mailing list, they should be advised to add your email address to their contact list or ‘white list’. But you can’t just assume they know the ins and outs of their email client - especially their understanding on how to add contacts to their address book. So if you want to play it safe and cover all of your bases, give them a tutorial (screenshots and all) for every email client. It’s usually a two to three step process that’ll only take the user less than a minute to complete.

Little things like this will benefit all parties involved. It will increase the email marketer’s deliverability rate, your client’s ROI and the recipient’s overall experience and impression of the company / email campaign.