Roger, Did You Copy That?

The copy for your email marketing message isn't required to follow the same rules we learned in 8th Grade English class. There are a few inexcusable errors, such as misspelled words, but do have fun with your copy while remembering the following guidlines:

Find a unique voice for your company

Understand your audience and your target reader. This may require studying demographic information so you can address your subscribers properly

Sentence fragments, one or two word sentences are OK.

If it is necessary to have a message heavy with text, keep the amount of copy in your message light offering a few sentences in the body of the message with a link to the remainder of the text.

A reader is interested in what’s in it for them. It makes no difference if you want them to click, buy or just try your product. If you can’t spell it out and keep it compelling, they probably won’t.