KISS: Email Marketing Tip # 2

Today's topic is KISS: Sell Email Campaigns With Facts.
A sweet and simple statistic can put things into perspective for a potential client. When pitching your services, use credible sources to demonstrate how the plan is in the client’s best interest.
Here are a couple examples:

Research from the Direct Marketing Association predicted email marketing to return $48.29 for every dollar spent in 2007.

A study by Datran Media found 89.4% of marketers surveyed will use email for customer acquisition this year. Our post on Feb. 16 summarizes Datran’s study on competitor's 2007 plans for email.

Strategies well rooted in research will impress clients. So do your homework. Justify the value of email marketing by stating the facts.
Stay tuned for KISS Tips, coming soon.