Email Marketing Teasers

Are you planning other interactive efforts other than an email marketing campaign, perhaps launching a new website? Allot some time to develop an email teaser plan to launch a week or so before your launch.

The teaser message can serve as a way to generate excitement and entice your audience to stay tuned for upcoming changes. This touch-point can be beneficial by creating an opportunity for the message to be forwarded by your brand evangelists to their friends and it is also an opportunity to reinforce your brand.

You will want to be sure you are not letting the cat out of the bag too soon. Your teaser message should be just that. A heads up that there is something new coming soon. A postcard style message is perfect for these communications.

Your teaser message should be followed up with an announcement of the launch on the day it is released.