Email Marketing By The Numbers

In a just few weeks, Chris Baggott, the co-founder of Exact Target, will release his first book, Email Marketing by the numbers.



Hailed as paint-by-numbers for email marketers, this book applies modern marketing principles to permission based email marketing.

Baggott explains tactics that will take your email marketing campaign to the next level.

Including:

One to One Marketing

Engaging Subscribers

Gathering Quality Addresses

Segmenting Your Lists

Relevant Content

Keeping your program SPAM free

and much more


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