Are Branded Subject Lines Right For Your Company?

In a post from Email Marketing Reports, they pose the question whether or not it’s a good idea to put your brand’s name in the subject line.

Some hypothesize that the sender recognition is unquestionably valuable, as it boosts open rates. Yet, on the other side of the fence, some claim that the “from” name is all the recognition recipients need. They also state that you shouldn’t waste valuable subject line real estate with a brand’s name. But when it’s all said and done, it all comes down to the brand and the audience receiving the email.

If your brand is running into a predicament such as this, it would be wise to start testing different subject lines. You can try a variety of different subject lines, some with or without the brand name. The proof will be in the pudding (meaning metrics, of course… not JELLO. That would be just silly).

Read more here!