Knock Knock... Who's There?

Email Marketing professionals know how important the subject line can be in getting their messages opened. However, the cleverest subject line may be of no use to you if your subscribers don’t know who the message is from.

Don’t let your "From Name" stand in the way of your message being opened. Before you press send spend some time thinking about "who" the message should be from.

I received a newsletter earlier this week that I had opted-in to a few weeks ago. There was no "From Name" just an email address that belonged to the marketing department of the parent company and not the brand. Combine a name I didn't recognize with a lackluster subject line and the message nearly landed in the trash.

Your "From Name" should be:

Relevant

It should make sense. Should your message be from an individual person, or the brand name? The type of message you are sending should help you determine what will work best.

Recognizable

It's important that your subscribers are able to see that the message is from your brand without question or hesitation.

Consistent

Your messages should be sent from the same "From Name" consistently. Your subscribers will get to know and trust the “From Name”. Your subscribers should begin to look forward to your messages and will be able to quickly recognize them based on your "From Name" Changing it will only result in confusing your subscribers.

Your "From Name" is a valuable piece of real estate. Remember to take the time to develop it into an important part of your messaging strategy.