The Need For Personalization

Recent studies have concluded that personalized emails equate to higher response rates. Customized content - aiming to get the attention of each individual - average almost twice the amount of click through ratios than non-customized content. Even with just a simple first name insertion in the subject line can have a significant impact on open and click through percentages. Marketers need to take note of this. If personalized emails are consistently opened on a more frequent basis, then wouldn’t it be in their best interest to make ALL of their emails personalized?