E-Mail = email

At the Recent OMMA event in New York, the Email Experience Council, www.emailexperience.org, set its first email-related standard: the official spelling of email, without a hyphen.

However, the decision was not a random one. Speaker Paul Beck provided an overview of the research and survey efforts that helped form the decision. The evolution follows suit of such words as “online” that was originally presented as a combination of a two separate words.

This announcement is the starting-point for the standardization and evolution in email marketing. With it’s new identity in place, email will once again become a significant tool for both marketing campaigns and branding efforts alike.