It Never Hurts to Ask

Your website has a great viral component that is currently spreading like wildfire. Congratulations. You have managed to generate a lot of buzz and drive some traffic to your site.

As a best practice, you should be asking for an email address from the sender, but are you asking if they are interested in receiving future communications from your company? The sender has made it to your site and thinks your viral component is worthy enough to forward. They might also be interested in what else you have to say, whether it is promotions, sales or general information. Include a box to be checked for those attracted and follow up with a Double Opt-In Message. Even if you don’t currently have an email marketing campaign underway, you may (you should!) in the future.

Additionally, as a part of the forwarded message, ask the receiving friend if they are also interested in receiving information from your company. It never hurts to ask and you will be building a sizable database of interested subscribers.