E-mail is Calling for Rejuvenation!

E-mail marketing is nothing new, but what is new is the idea of e-mails in the future. What will become of our beloved, instant communication tool?

In “The Future of Email” David Baker, VP of E-mail Marketing at Agency.com, feels that the important thing is not email itself, but the ability to communicate a synchronized message in the mixed media world. He feels the future is bright with opportunities and ideas of how to carry this medium to the next level. If we had the ability to customize every email, to make our communication more personal again and add character, we would be transforming email. He claims the important part of each medium is not what it is, but what it does for individuals, companies and our society. It all comes down to communication in our fast paced, technology driven world. As he puts it “users are becoming creatures of their communication devices and are already molding their communications patterns to mixed media.” We have become dependent on these abilities and we rely on them to communicate.

Baker feels in order to grow E-mail marketing, we need to expand on our idea of email in general. It doesn’t have to be the single channel that it is today. Email is calling for rejuvenation.