Shorter is Better

Your subject line could make or break your message. As your subscribers scan through their inboxes, your subject line should reach out and grab them. A study performed on subject lines showed that subject lines with zero to 49 characters experienced open rates 12.5 percent higher than subject lines with 50 characters or more. Additionally, click-through rates on zero to 49 set were 75 percent higher than the 50 character plus group.

Shorter subject lines are not only visible in whole, but people understand shorter subject lines rapidly and more effortlessly.

When planning your email marketing strategy, keep your subject lines clear, concise and short to draw your subscribers into your message.