Optimize Your Messages For a Blackberry

When you are planning your email marketing campaign, think about who is receiving your message. You can no longer assume that your message will be viewed on a desktop. If you are sending messages to salespeople, or anyone on the go, it is imperative that your message will render on a Blackberry, if not, your message might not ever be read.

When planning your message for optimization on a Blackberry, consider these ideas to improve your message:

• Make the first 15 characters of your subject line count. Because there is a limited area to view the subject line, you should be reaching out to grab the attention of your Blackberry users.
• If your email marketing message has a list of one or two word bullet points, write them horizontally. This will ensure that there are more key points on the first screen of the email.
• Make your points quickly. Remember, your message could be read on a Blackberry, because your reader is on the move; they don’t have a lot of time, and most likely will not read a long message.

By planning ahead and putting thought into how your message will appear on a Blackberry, you will increase the chance your message will be read by your subscribers.