Here's the Proof

You may feel like you have your email marketing campaign right where you want it. You think your message looks great!

Let’s hit send and get it out the door!

Not so fast!

Occasionally, because we are in a rush, or because our messages “always” look good, we may not want to take the time to test our email marketing messages.

Before you send your message out to your subscribers, it is essential to send a test to yourself and other members of your team. At least one extra pair of eyes can save you time and embarrassment by making sure that your message reads correctly and is free of grammatical and spelling errors. It is also an opportunity to find missed changes, improper image paths and links that don’t work. Here is your chance to correct any problems you find in your message before you send to your subscribers.

Once your team has come to agreement that all necessary changes have been made, the links work, your image paths are correct and your message would make not only Merriam Webster, but also Strunk and White proud, go ahead and send away.