Double Opting-In: Getting Expressed Permission
Requiring subscribers to double opt-in is quickly becoming the standard for email marketing campaigns. However many great email marketers are still not requiring this action. Why is double opting in so important? And why if you are not doing it now, should you?
The double opt-in process ensures your list members are who they say they are and that they have joined your list of their own initiative. While the CAN-SPAM Act of 2003 only speaks to complying with opt-out requests, opting-in is an absolute way to demonstrate “expressed permission” instead of “implied consent” between you and your list members. If any list member ever has a question as to how they were added to your list, your double opt-in records give you the ability to locate and confirm their sign up date.
The double opt-in procedure will also protect your database against Spam Traps. Spam Traps are dropped into your database by ISPs if your signup process is weak. Every time you send an email to a Spam Trap it is a mark against you in the eyes of the ISP. Some ISPs will even refrain from whitelisting you if there is not a double opt-in procedure in place.
posted by MindComet at 6:23 AM
1 Comments:
>>>If any list member ever has a question as to how they were added to your list, your double opt-in records give you the ability to locate and confirm their sign up date.
***This is true but no one should question this, it should be stated at the bottom of each communication sent. Somewhere at the bottom saying, "You are receiving this e-mail due to..." and list the time and date of sign up. I believe this is a huge part of connecting with the readers and assuring them that this is not spam or unwanted advertising.
2:40 PM
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