Building a Better List

Who wouldn’t want a bigger mailing list for their opt-in marketing campaign? Surprisingly many marketers have not covered off on the basic steps necessary to grow their lists.

Make Sign-up Available Everywhere

Make your invitation to join easy and available on every page on your site. You don’t want your future subscribers to become frustrated by searching for a place to sign up and give up before they find what they are looking for.


Make Sign-up Simple

The less information your subscribers to be have to fill out, the more likely they will be to do so. Catch the urge with a single box for the email address and an opt-in button. Once your subscribers have double opted-in, send them a survey to collect additional data, if necessary.

Request Sign-up at Check Out

If your site is an ecommerce site, include an opt-in box at checkout. If people are interested in buying your products, they are probably interested in receiving more information.

Request Sign-up in Automated Messages

If you are using automated emails to confirm purchases, include an invitation to opt-in as a part of that message. Perhaps your future subscriber keeps meaning to sign up for your list and never seems to remember, what a perfect opportunity to remind them again.

Use Traditional Media to Request Sign-up

Have your broadcast print and other efforts work for you to help your email list grow.

Tout Your Email in Non-Competing Email

Explore non-competing email marketing campaigns that reach your target audience. Incorporate an ad for your company and include a link to your sign-up page.

Use Search to Promote Your Email

Use Search Engine Marketing to promote not just your site but the substance you provide in your email as well.

Forward to a Friend

Include a forward to a friend option in your message. You current subscribers may know someone you don’t, have them help you spread the word.

Make Your Email Campaign Worthy

True success is creating an email your subscribers will continue to and look forward to reading. By focusing on your customer needs first and your marketing goal second, your program will work for itself to draw customers to you and will gain recommendations.