What Are You Doing on Friday?

As we know, email open rates have dropped over the past several quarters. This is in part to blame on image blocking in Yahoo, Gmail, Outlook 2003 and several other email clients. Yet the question remains, how can I improve my overall open rates for my email marketing campaign?

A new study conducted by eROI suggests sending your message on Friday. Email volume may have some correlation to open and click rates. During the work week, fewer emails are sent on Fridays than any other day. With less volume in their inboxes, your subscribers may be more likely to see what you have to offer.

Data collected over the past two quarters show higher open rates and click-through rates on Friday. Tuesday comes in second place for open rates and Thursday grabs the second spot for click-through rates. As you plan your email campaign strategies for 2006 consider testing delivery days to see what day your subscribers are more likely to open your message.