Email Marketing- Something to Consider Before Hitting Send

There have been some newly released data from a quarterly eROI study of sent emails that report on having read and clicked on the email. In 3Q05, midweek was the lowest point for the number of emails read and clicked on, yet it was when the most number of emails were sent out. The most read emails occurred on Sunday and Friday which was when the fewest emails were sent out. So in relation, email volume is inversely related to read and click rates, except for on Saturday according to this data.

Other data found that the larger the list compiled for an email send out, the less rates of emails were read and clicked on. Its found that the management of larger lists requires a higher level of maintenance making individual accuracy more difficult where as smaller lists are more easily maintained hence making them more accurate.

Before your next email marketing campaign, considering the day and list size may help increase your success.