What is Sender ID Compliance?

You've probably seen or received those phony emails that claim to come from your bank or credit card company. Among other techniques used to dupe unsuspecting recipients, crooks forge the "from" address on the email in an attempt to steal valuable personal information from people who think the message is legitimate.

Sender ID is the method MSN uses to check whether emails are actually coming from the company they say they're coming from by confirming that the visible "from" address matches the sender's backend Sender Policy Framework (SPF) records.

Sender ID is expected to reduce the number of victims who fall prey to these "phishers" or "spoofers." Microsoft says Sender ID will also benefit legitimate emailers by helping protect their "from" address against spoofing.

DoubleClick recently announced their compliance: click here