Email Cocktails: Integrating Email with Online Marketing

Remember that email should not be a stand alone solution for marketing; rather, it should be integrated with other tactics for a truly sucessful online marketing campaign. Think about it like a bartender: if you poor every patron a drink straight up you'll have a small percentage of returns, but if you remember the garnish, mixers, cocktail napkin and appetizers your email cocktail and presentation will go a lot farther.

What tactics should be part of your email presentation?

• Landing pages


• Incentives


• Double opt-ins


• Welcome letters


• Promotional/sweepstakes elements


• Dynamic content


• Group segmentation


• Offline tie ins


• Online and offline advertising


• Frequency and relevancy

Go ahead and play around with your mix. You won't make a perfect email cocktail unless you test it - never skimp on the testing!

Don't forget the mixers!!!