Special Considerations for Emailing Executives

There's a lot of buzz in the B2B email world about deliverability to C-level executives. They exhibit different behavior than average consumers and should be treated with special attention when attempting to communicate via email. I've provided a few tips for your consideration below:

1. Executive assistants are typically screening email Monday - Friday during normal business hours. For higher open rates (by your intended recipients) try sending on the weekend when the executives are checking their own email or blackberries.

2. Keep in mind corporate spam filters and sophisticated content filtering that may block your message from being delivered.

3. Some speculate that you should target administrative assistants, but there's not a lot of imperical data to support that arguement.

Stay tuned for more B2B tips & tricks in the future.