Hot & Spicy Emails Build Tolerance

It's a scientific fact, or so I've heard, that hot spices are not only good for your health, they leave you craving more!

I think it's an interesting analogy to consider when architecting an email campaign. Ask yourself these questions when starting out:

Your subject line is the packaging on the outside of the hot sauce, what's going to drive my audience to purchasing it?

How do I put together releveant 'hot' content that will entice my target audiences' taste buds?

How do I keep that audience coming back for more and more?

What are the benefits of my email over other bland options in the industry?


An interesting article on the Benefits of Spicing up your food: Cooking and Food.